The reporter recently learned from the China Canning Industry Association that in recent years, China's canning industry has vigorously implemented the famous brand development strategy, especially in 2005 and 2006, when two and six Chinese famous brand products were produced in meat and fruit cans, the industry's enthusiasm for brand development has soared unprecedentedly. While exploiting the foreign market with brand effect, the domestic market will be constantly started by means of increasing domestic publicity, setting up the branch of distributor of China Canning Industry Association, carrying out pollution investigation and strengthening environmental protection, which will make the whole industry show a good momentum of development and lead enterprises to guide the industry. The role is increasingly obvious.

 

It is reported that in 2007, China's canning industry, with innovation and market as the core, actively overcome the RMB exchange rate continued to rise, the price of raw and auxiliary materials rose sharply and the increasingly tense employment of unfavorable factors to the development of the brand building, so that the domestic and foreign market production and sales continued to rise. Among them, from January to November 2007, China's total canned product reached 4.5934 million tons, an increase of 24.75% over the same period last year; export volume reached 2.4867 million tons, an increase of 49.14% over the same period last year; export value reached 2.715 billion US dollars, an increase of 54.30% over the same period last year. Between 2000 and 2007, China's canned exports quadrupled, and it has become the world's largest producer and exporter of canned goods.

 

As a result of vigorous implementation of the famous brand development strategy, at present, the top ten canned enterprises represented by China National Grain Xinjiang Tunhe Co., Ltd., Shanghai Meilin Co., Ltd., Xiamen Gulong Canned Food Co., Ltd. and the top ten national canned brands represented by Meilin, Gulong, Lin Jiapu and Sanye have achieved good results. Product quality and technical strength, market share continues to improve, has become a benchmark for the development of domestic canning enterprises, the industry has played a leading role. As these leading enterprises have increased the publicity of canned products in the domestic market, so that the new image of canned products safety, nutrition, health has been recognized and accepted by consumers, expanding the consumption of brand canned products in the domestic market.

 

At the same time, with the strong support and help of the local government, the fruit and vegetable canning industrial zones, represented by the southwest of Shandong, the northeast of Anhui and the north of Jiangsu, not only have hundreds of production enterprises, but also attract powerful enterprises to settle down one after another. The ability to process canned fruits and vegetables has been increasing year by year. It can reach hundreds of thousands of tons.

 

In addition, with the continuous expansion of the production scale of canned enterprises and the increasing labor costs, it has become the direction of industry development to replace the traditional manual processing methods with mechanized and continuous production through the renewal of equipment. At present, China's famous-brand canning enterprises, represented by Yinlu and Meilin, have been in the forefront of their counterparts in the country in terms of continuous production. Their product quality and production efficiency have been greatly improved and civilized production has been realized.

 

Nevertheless, China's canned products, which are mainly developed by export-oriented economy, are still facing severe challenges in the international market, such as raising the threshold of entry and anti-dumping, which makes it more important for the whole industry to win through quality, technology and brand.