During the Spring Festival and holidays, people bring gifts to greet their friends and relatives when they visit relatives and friends. Careful people will notice that the favorite canned food has disappeared from holiday gifts in recent years. Canned meat, fruits and vegetables are hardly on the table at a family dinner. According to the statistics of relevant departments, last year China consumed less than 1 kg of canned food per capita, while Japan, which is richer in all kinds of food than ours, consumed 36 kg of canned food per capita, and the United States as high as 50 kg. What is the reason why consumers no longer like canned food?

 

Less quality and less flavor

 

The decline of canned food quality has greatly affected the sales of canned food. Some canneries only focus on exports, ignoring domestic sales, domestic cans are often made of scraps, taste bad. Small factories in some places are short of catty, Jerry building, and sanitary quality. There is a kind of canned lunch meat, which has been favored by the domestic market. Later, due to the rising price of pork, manufacturers put less pork in production for their own benefit, replaced by starch filling, so that the lunch meat has become "lunch powder". The taste is not as good as before, and sales have declined sharply. At the same time, some jam cans also appeared jerry-built phenomenon, too much sugar, jam into juice, spread on the bread slices, from the front can seep to the back.

 

In some shopping malls, we can see some cans have been rusted, the labels are distorted, some have not indicated the date of production, no indication of shelf life, some canned fruit sticky in their hands.

 

China's exports of canned goods are very popular in the international market, while domestic products are greatly diminished in flavor. As we all know, China is a food kingdom, focusing on flavor, and there are local food customs, such as Sichuan people like to eat spicy, Jiangsu and Zhejiang areas like to eat sweet, Shanxi people like to eat sour...  Wait. However, canned food in the domestic market has very few flavors. Many consumers reflect that the more distinctive "stuffy bamboo shoots", "braised pork ribs" and other flavor foods have gradually disappeared, and "water horseshoe", "Magnolia slices" can buy home have to be processed, out of travel and vacation is increasingly popular today, cooked food can reduce, without doubt, lost a position.

 

Canned food is hard to eat.

 

Cans are delicious and difficult to open, which is something many people have experienced, such as iron cans have to use pliers, tapers, knives and other tools to open, very inconvenient.

 

Few cans of fruit with glass caps can be unscrewed, and most people have to pry open the cans with a tool to deflate air before they can be unscrewed. Old-fashioned glass cap cans are even more painstaking, and even when prized with tools, care must be taken not to break the mouth of the bottle. If the glass residue falls into the bottle, the delicious can not be enjoyed. The problem of canned food is difficult to open and makes convenience food inconvenient.

 

In fact, these "difficult to open the mouth" situation is not difficult to solve, such as "eight treasures porridge" can be easily opened.

 

Lack of famous brand food

 

In the era of growing green food, preservatives made the sale of canned goods plummet. But can there really be preservatives in cans?  It is understood that not all canned products contain preservatives. Canned food is sterilized and sealed. It does not require preservatives. Under these conditions, canned fruits can be kept for at least 15 months and canned meat for 24 months. In some shopping malls, we can see that some cans can be marked with "no preservatives".

 

Another reason for the sale of canned products is not enough publicity.  Canning brands advertised in the domestic media are few and far between, while canning companies that advertise benefit greatly from canned fruit juices such as Chengde Lulu and Coconut Wind Coconut Juice. Guangxi Lipu Cannery also began to launch television advertising in the 1970s and 1980s, thus maintaining a continuous output of about 10,000 tons for many years, the product is very popular in the domestic and foreign markets.

 

If there are canned foods with rich varieties, high quality, unique taste and loud brand, coupled with appropriate guidance, consumers are willing to choose, especially in today's fast-paced life, convenient food will have a growing market.