8.3 yuan a bottle of Yiyun mineral water, 528 yuan a box of Paris Marquise's chocolate, 9 yuan 100 grams of canned cat food... Yesterday, the reporter visited Nanjing "Ivy" imported food stores, Golden Eagle, Wal-Mart and other imported food stores found that a lot of commodity prices are shocking.

 

 

 

Positioning middle and high-end consumer groups

 

Although the price of imported goods is several times that of the same kind of goods in China, the business of the imported food supermarkets in Nanjing is not cold. Ivy imported food sales staff said that parents of infants and young children, adolescents, returnees, white-collar workers and foreign students and other groups of people are fixed consumers of imported food.

 

The reporter found that in the exclusive import supermarket of Golden Eagle 6 floor, only half an hour, there were more than 20 customers patronizing. "My daughter likes to eat imported Hello Kitty fudge and chocolate, there are a lot of wedding chocolate, rabbit milk candy, it seems that no imported sugar taste good, more to her taste." Ms. Zhang, who took her daughter shopping, told reporters that the import of baby milk powder can be one or two hundred, or even higher, many parents are not high-income people, considering food hygiene and nutrition, would rather save their own, but also to buy high-quality imported food for their children. A returnee Mr. Huang netted a shopping cart of "trophies," imported handkerchief paper, olive oil, bath gel, coffee... He said that the supervision process of imported commodities is very strict and the quality is guaranteed.

 

The staff of the imported food supermarket said that as some cheaper sweets and tea drinks entered the supermarket, the consumers of imported food had expanded from returnees and high-income people to ordinary white-collar workers and young people seeking fresh food. In addition, foreign friends are one of the main consumers, because imported food is closer to their own country's taste, they will be happy to find a kind of food they produce locally.

 

There are many differences between prices in light and high seasons.

 

The Ivy imported food store has 13 branches in Nanjing. Zhao Lingling, the director of the Ivy League store on Hubei Road, said that imported food packaging is indeed more eye-catching than similar domestic products, but imported food can be divided into off-season and off-season.

 

"Imported food in the off-season distinction is more obvious, to the end of the year, Valentine's Day and other holidays, a day turnover of up to 100,000 yuan." Zhao told reporters that imported food stores because of high store rent, freight costs, gross profit at least 30% to maintain normal operation. Reporters learned that with the substantial increase in the price of foreign wine, some consumers joined the ranks of Tibetan liquor. "Hennessy Richard, who sold two bottles of $12,000 last year, has risen 78% to $21,888." "Previously, the best-selling foreign wines were priced between 100 yuan / bottle and 400 yuan / bottle. Now the price of these wines has generally risen by about 10%. Foreign wines have always been the main selling pillar," Zhao said.

 

Caution in the purchase of imported food

 

With the recognition of imported food among ordinary people, there are more and more imported food stores in Nanjing. Industry insiders remind the public that regular imported food stores should have inspection and quarantine departments on imported food inspection and quarantine after the issuance of the "imported food hygiene certificate" and business license, consumers to identify whether imported food qualified the most direct way is to check the Chinese label of food packaging.

 

Reporters in the new street corner "Taotao Lane" part of the individual stores to see, mostly in the sale of low-grade imported food. Some products have no Chinese labels on the outer package, and many consumers feel confused. Reporters learned from the relevant departments that Chinese labels must be complete food name, production date, shelf life, ingredients list, net content or solid content, country of origin, region, and general agent or distributor registered in China according to law name and address. Consumers may ask the distributor to issue an imported food hygiene certificate if they have any doubts about the purchase of the product, and the details of the imported food on the certificate should be in accordance with the actual situation.