The mushroom canning industry in our city has a huge export volume, but there are also some imminent crises hidden in the bright market prospects.

 

 

 

Business opportunities in the domestic market

 

Market disorder to be integrated

 

Shortage of raw materials becomes bottleneck

 

Good market for production and marketing

 

 

 

Export volume reached 82186 tons, an increase of 18%; the value of goods per ton increased by 29.5%; the total value of goods exceeded 100 million US dollars, an increase of 53%. This is the first quarter of this year, my city mushroom canned exports gave gratifying figures.

 

Facing the red hot foreign market, every canning enterprise is busy, and the mushroom farmers are very happy. However, many people in the industry are worried about the future of the city's mushroom canned, they told reporters that the city's mushroom canned industry is still relatively fragile, the huge export volume shows a good market prospects, but also hidden some imminent crisis.

 

Zhangzhou is the main production and export base of mushroom canned in China, and one of the earliest regions in the country to develop mushroom production. Since 2000, our city's mushroom canned exports began to flush all the way red, products throughout the European Union, Southeast Asia, the Middle East, the United States, Canada, Russia, Japan, South Korea and other countries and regions, the annual average export volume of mushroom canned exports close to 80% of the total national export volume.

 

In the past two years, the demand for mushroom cans in the international market has increased greatly, and the mushroom cans in Zhangzhou are almost "how much to produce" and many canning enterprises have appeared "zero inventory" phenomenon. "This year, the export of canned mushrooms in our city has maintained a sustained growth momentum, and production and sales are booming." Luo Junmin, Deputy Secretary General of Zhangzhou canned food association, told reporters. He believes that the main reason for the bullish export situation this year is that the international market demand for canned goods continues to be bullish, export prices have risen, and at the same time, Russia and other new canned goods market development has achieved remarkable results, so that mushroom canned exports have been greatly increased.

 

According to the statistics of the Canned Food Chamber of Commerce, the purchase price of raw mushroom materials for canned mushrooms in Zhangzhou this year has risen nearly 40% compared with the same period last year, reaching a record high in our city. Tang Duyuan, secretary-general of the Chamber of Commerce, said the mushroom price rise was mainly due to the shortage of market supply and demand.

 

It is understood that most canning enterprises in our city do not have their own raw material production base, can only purchase raw materials from hooked farmers. At present, there is no large-scale mushroom cultivation in our city, mushroom cultivation is still in the state of individual cultivation, can not provide long-term fixed supply assurance to enterprises. In addition, in the past two years, Zhangzhou's economy has been transformed from agriculture to industrialization, and many farmers have gone out to work, resulting in a decrease in mushroom planting area and production.

 

On the other hand, due to the shortage of local supply, the phenomenon of mushroom canned in other places in our city is quite common. Every year, canning enterprises have to buy mushrooms in large quantities from Hubei, Henan, Shandong, Sichuan, Guangxi and other Western and Northern regions. In the past two years, the mushroom canned market has greatly encouraged the enthusiasm of cultivating and processing mushrooms in other places. These areas have gradually formed their own mushroom industry chain, reduced the mushroom sales to Zhangzhou, and increased the mushroom sales price.

 

The shortage of raw materials and the high purchase price make the canning enterprises face a dilemma: on the one hand, the demand of the international market continues to expand, business opportunities are unlimited, on the other hand, the mushroom canned sales prices can not catch up with the increase in raw materials prices, more production means more losses.

 

"Early this year, the industry on this year's mushroom canned market forecast, judging that this year's international market will still have a large demand for mushroom canned, and expected the mushroom purchase price will rise to $3.1 kg. Therefore, in order to obtain more profits, canning enterprises scramble to sign a large number of orders with foreign businessmen, seize the time to buy mushrooms vigorously, invisibly heightened the price of mushrooms. Now the mushroom price has risen to 5 yuan per kilogram, the acquisition cost of enterprises has greatly increased, but still have to export cans at the price stipulated in the contract at the beginning of the year, suffered a lot of losses. Luo Junmin felt rather helpless about it.

 

In this regard, the industry believes that Zhangzhou mushroom cultivation and canned mushroom production and marketing or on the market, with considerable blindness: the market price is good, production increases, resulting in excess products, not a bumper harvest; production reduction, rising prices, but also make enterprises overwhelmed. Now the mushroom canned market is still in a relatively disorderly competitive state, the enterprises "prenatal rush orders, production competition for raw materials, after the sale of inventory", who are unwilling to compromise, the lack of cohesion within the industry, enterprise development lack of stamina.

 

Facing the mixed situation of mushroom canning industry development in our city, experts suggest that canning enterprises should integrate the production and marketing market, strengthen industry self-discipline, and form a virtuous circle of mushroom cultivation, production and export. While preserving foreign markets, we will vigorously expand the domestic canned mushrooms Market. According to relevant statistics, the domestic market of canned food has great potential. In recent two years, the per capita consumption of canned food in the United States has reached 90 kg, 50 kg in Western Europe and 23 kg in Japan, while the per capita consumption in China is less than 1 kg. Experts predict that with the improvement of living standards and the acceleration of rhythm in China, canned food characterized by convenience, delicacy and safety will become popular. Therefore, the domestic market which has long been neglected by the canning industry in our city should be included in the strategic focus of development. At present, we should especially subdivide the market and introduce various kinds of mushroom cans which are in line with the national taste. We believe that the mushroom cans in our city will have great prospects in the domestic market as well as in the international market.