As the largest asparagus producing country in the world, China accounts for about 60% of the world's total annual output. Since 2007, Shandong Province has been the largest exporter of canned asparagus in China for seven consecutive years. The export volume of canned asparagus in Heze accounted for more than 90% of Shandong Province, reaching a peak of 29.6 million tons and 91.07.45 million US dollars by 2014. Promote the employment of 900 thousand asparagus employees in Heze. However, in 2015 1~10, the export volume of asparagus canned has declined.

 

 

 

Main characteristics of canned asparagus in Heze

 

 

 

From January to October 2015, the export volume and price of asparagus declined year-on-year, and the export volume of canned asparagus in Heze dropped by 15.2% to 23,357 tons, while the average price of asparagus declined by 11.7% to 2.71 USD/kg.

 

 

 

From January to October 2015, the three countries with the largest export volume of asparagus canned in Heze had declined, and the Dutch export volume dropped sharply to 51.1%, which directly affected the overall export volume of asparagus canned in Heze. It is noteworthy that the export volume of countries ranked between 4 and 10 increased, especially Belgium, which grew 194 per cent, but the average export price (US$2.6 per kg) fell year on year, below the overall average price of US$2.71 per kg. In addition, only Denmark ($1.50 per kilogram) and South Africa ($2.0 per kilogram) grew on average year-on-year in the top 10 major exporters, but both were below the overall average price.

 

 

 

Why does the price of Heze asparagus canned exports fall?

 

 

 

In 2015, affected by the depreciation of the euro and the complex adjustment of EU sales prices, the EU intends to lower prices and postpone shipments, resulting in the delayed export of Asparagus in 2015, the peak season is not strong.

 

 

 

Domestic asparagus prices remain high, labor costs are rising, product profits are declining, so that the competitiveness of the canned asparagus industry and risk resistance ability is reduced. Quality improvement is slow and product lacks competitiveness. After years of development, the quality of canned asparagus hasn't been greatly improved. Most of the manufacturers lack the right to say when they price the canned asparagus. Peru's second-class canned goods hit the European Union market, seizing China's share; Peru's raw materials and preferential policies, many enterprises went to Peru to set up factories.

 

 

 

Measures for export of canned asparagus in Heze

 

 

 

Unity and cooperation, healthy competition. As a result of the rise of various cost factors and the appreciation of RMB year by year, asparagus canned products, as labor-intensive products, the profit margin of processing enterprises is shrinking year by year. Enterprises should actively participate in and cooperate with the coordination of industry associations to prevent blindly heightening raw material prices, forming vicious competition, bringing huge financial pressure to enterprises. Power.

 

 

 

Information popularization, docking market. Information inequality makes many small and medium-sized enterprises can not timely understand the changes in the international market demand information, blindly take orders and production will have great potential risks, enterprises should increase the intensity of personnel training, timely understanding of the market situation, grasp first-hand information, seize the opportunity.

 

 

 

Brand creation and quality improvement. Since most of the canned asparagus manufacturers in China are labeled, 30% ~ 40% of the profits fall into the pockets of the brand operators. Therefore, the enterprises in China should strive to build their own product brands and win the market with excellent quality.

 

 

 

Policy support and long-term development. Because of the high price of asparagus raw materials and the increasing enthusiasm of asparagus farmers, the planting area of Asparagus in Heze area is expected to be further expanded. Enterprises should actively cooperate with inspection and quarantine departments and local governments to establish the regional planting mode of asparagus raw materials. At the same time, local governments should correctly introduce the enthusiasm of asparagus farmers. Guide to avoid asparagus raw material prices rise and fall, affecting the long-term development of Asparagus Planting Industry.