With the fierce competition in the canned food market, all kinds of canned fish are pouring into the market. According to the analysis of the industry, the canned fish are becoming more and more popular with the mainstream consumer, and the future or will become the "necessities" of the mass consumption.

Rise in the number of shelves

Recently, the reporter visited the Beijing city of a number of comprehensive meat canned meat sales area, to understand that the variety of fish canned products showed a significant increase in previous years, and the sales situation is far more than the continuous "hot" lunch meat canned. In the supermarket canned food sales area, the largest number of canned meat shelves are a variety of canned fish and lunch meat cans, and both are popular products.

"In previous years, there were not many kinds, but there are eight or nine brands of canned fish this year." People in the Caishikou shop of the century China Federation told reporters that all kinds of canned fish have become the hot sales of this year, and the recent sales have greatly exceeded all the lunch meat.

The reporter also noted that the supermarket's meat canned area was occupied by a variety of brands of fish canned nearly two-thirds of the shelf space. Moreover, according to the brand and taste, the retail price of canned fish ranges from 6 yuan to -32 yuan.

The reporter then compared a variety of brands of different flavors of fish canned products, understand that Ma Kou iron cans are the most common external packaging design, the product homogeneity phenomenon is more serious. For example, the same flavor of the fermented fish canned fish can have 5-6 kinds in the same supermarket, and the design of the outer packaging is not very different except for the difference of brand logo, and the retail price of each brand is also different.

High degree of recognition

A number of consumers interviewed by the reporter said that all kinds of canned fish on the market are not only easy to carry, but also tasty, so they have become a casual food for daily consumption of the family, and more people have admitted that the "canned fish can be eaten as a snack". The fish cans packed in gift boxes have become another option for many consumers to reciprocate.

"Meat canned originally not many kinds of meat, used to be lunch meat, now replaced by a variety of flavors of canned fish, more economical and affordable." Ms. Zhou, who lives in the Haidian District Lotus community, mentioned that the canned fish can be instant and convenient, which has become a necessary leisure food for family dinner.

"Sometimes the gift is to take this, not vulgar, a lot of price of the fish can be free to choose, whether it is expensive or cheap point, can also get hands, at the very least to map a fresh." Bai, who works as a broadcaster in Beijing, said in an interview that relatives and friends around her have begun to form a "new fashion" of sending canned fish to each other. "Canned fish is very real. It's good to eat and taste when you give it. It enhances the relationship between you and your partner, and it's more practical than other gifts." That's what Ms. Bai says.

Entering the mainstream market

According to the survey on the consumption factors of canned food according to the questionnaire, about 76% of the respondents believed that the economic level of their own or family did not affect the purchase of canned food. It is obvious that the market space of the fish can be larger in the face of various age classes and consumer groups with diversified consumption demand.

In June 16th, the person in charge of the Beijing square brand marketing agency said in an interview with the newspaper reporter that with the increasing pace of the consumer's life, the demand for convenient, delicious, nutritious, safe and healthy food is increasing, and the canned food can meet the needs of the people, so the market is very good. The potential is very optimistic. "Canned fish is a good example. The popularity of this food proves that canned food has been divorced from the traditional concept of non staple food and has gradually become a necessity for mass consumption."

"The consumption of canned fish will increase." Industry insiders say that the popularity of canned fish makes it possible to become a part of the daily life of consumers, greatly increasing the consumption and depth, and becoming a mainstream product. In addition, with the promotion of the public consumers' recognition of canned fish, the life style advocated by the products is gradually deeply rooted in the hearts of the people. The consumers can maximize their own value because of consumption, and the fish cans are expected to take the lead in entering the mainstream consumer market.