Do you know? In the dazzling array of food, but also hidden by the consumer misunderstanding and grievance of the "Dou E" it, "she" is canned food.

 

For a long time, the cans in the eyes of the Chinese people are connected with the tension and the battlefield. A Beijing aunt laughed and said, "I'm not going camping, what do I buy it for?" Aunt's view represents many domestic consumers. According to one statistic, the average annual consumption of canned goods in the United States is about 90 kilograms, about 50 kilograms in Western Europe and 23 kilograms in Japan, while that in China is only 1 kilogram. The average consumer eats only two cans a year. On the one hand, it shows that our consumers are indeed snubbing canned goods, on the other hand, it indicates that the domestic market has great potential.

 

Around the 1970s, canned food had a golden age. Canned food was once regarded as a luxury item because of the shortage of supply in China. However, with the abundant supply of fresh food and the improvement of people's living standards, canned food has gradually been cold palace, has been "not fresh", "lack of nutrition" and other misunderstandings shrouded. It is particularly regrettable that there is a long-standing prejudice in the society that canned foods contain a lot of preservatives. Authoritative food experts have patiently explained that the long-term preservation of canned food depends mainly on vacuum, sealing and sterilization. Canned food is in vacuum and sterilized under high pressure. Therefore, canned food can be preserved for a long time without any preservatives.

 

Next, please listen to the experts to introduce the canned food "vigilant" production process: First, canned containers have good performance in preserving food. All containers are non-toxic, tasteless, and have good stability and sealing properties. Secondly, the canning technology is safe and reliable, the food is loaded into the container after the extraction of air to form a vacuum, sealed so that external bacteria can no longer enter. In vacuum and aseptic condition, food can preserve color, aroma and taste for the longest time and preserve it for a long time. Finally, the raw materials of meat, poultry, aquatic products, fruits and vegetables used in canning must be of high quality. After more than ten processes, such as pretreatment, cleaning, pre-cooking, selection and seasoning, the canned products can be processed into products conforming to national or international standards. Large-scale canning enterprises have strict hygiene requirements, each process has a strict standard operation, canned food packaging before the "heat preservation treatment" to achieve substandard products do not factory. Therefore, some people say that canned food is "food in a safe."

 

We know that canned food is convenient food, but unfortunately its sales volume has not been able to catch up with instant noodles. The reason for this embarrassment is simple: without the understanding and support of consumers, the industry can hardly move. So we need more patience and explanation. According to the introduction, canned food is a good assistant for lazy Americans. For example, canned fish can easily make hamburgers, sandwiches, salads; canned tomatoes can be used to make tomato-flavored soups, stews, and pizzas; canned fruits can be used for dessert pies and desserts; and convenient canned vegetables can save the trouble of peeling and cleaning, used for baking, steaming, making salads are good. A statistic confirms that in western developed countries, convenient canned food shortens Housewives'time in the kitchen from 40 minutes a day to 20 minutes. At present, the pace of life in China is also accelerating, how to make the family enjoy a nutritious and fast dinner, which is a headache for many housewives. I believe that canned goods can help them.

 

In recent years, China's canning industry has developed rapidly and gradually become a very competitive force in the international market. The reputation of Chinese canning has spread all over the world. Now, it's time for domestic consumers to enjoy themselves. There are now more than 1,000 canning and processing enterprises in China. They are ambitious and aim at the domestic market. They are determined to "conquer" the appetite of their compatriots. So, please consumers, let's not let the canned goods continue to be "Dou'e", but quickly change our eyes, canned food into the basket. At least, don't let your knowledge level be "sealed" in cans.