The difficulties and Countermeasures of the development of canned fruit industry in China

2007China's canned fruit industry entered the ninth year of rapid growth, becoming the world's largest variety of canned fruit and the largest output of the country.According to statistics from relevant departments, the total output of canned fruits in China in the past two years is more than 1 million 200 thousand tons, accounting for 3/1 of the total output of canned goods, with an export volume of more than 50 tons and an export volume of up to US $350 million.In this regard, the industry fully affirmed that China's canned fruit in the production process and product flavor have reached the world-class level.

    But in fact, many factors such as extensive mode of production, industry standard and safety, high cost, trade barriers and other factors restrict the healthy development of canned fruit industry in China. This article makes a brief analysis of the current situation, which is convenient for practitioners to refer to.

    The plight of the development of canned fruit industry in China

    The extensive mode of growth: in recent years, the overall output of canned fruits has been increasing continuously in China. However, the growth mode of the whole industry is extensive, which is manifested in the fact that the added value of products is not high, the profits of products are low, and the lack of brand innovation and other factors make the profit margins of canned products very narrow.According to the statistics of relevant departments, the average profit margin of 500 canned enterprises in 2007 was 2.86%, and the annual per capita profit and tax was only about 8000 yuan.In addition, the disorderly and chaotic market competition makes the enterprise investment risk increasing and the profit margin decreasing day by day.

    Currently, China's canned fruit industry is relatively lack of norms, and producers have narrow concepts and serious violations.Specific manifestations are: illegal use of colorants, sweeteners and other food additives, and even the use of industrial additives, a serious threat to the health of consumers.In addition, due to the backward production facilities of some enterprises, it is difficult to eradicate impurities (hair, glass, etc.) in canned fruits. The above problems are enough to attract the attention of the whole industry and relevant departments.

    In addition, in the view of some consumers, the safety panic that canned food is harmful to human body can be seriously affected by the safety panic caused by the high pressure of canned food during the production process and the preservation of large quantities of preservatives during storage.

    Production costs are increasing: in recent years, with the increasingly saturated market of canned fruits in China, the production cost of canned enterprises has been increasing, and the price of raw and auxiliary materials has increased substantially, which has aggravated the difficulty of canned enterprises.Specifically manifested in sugar, cooking oil, coal, oil, electricity, water, transportation, packaging and labor costs, etc., in which packaging materials accounted for more than one third of the production cost.In addition, the increase in the price of the basic industry of canned fruit not only directly increases the production cost of canned goods, but also because of the factors such as the time difference between signing a contract and domestic price rise and market competition, enterprises must bear enormous economic losses and market pressure.

    Trade barriers are increasing: China's canned fruits are exported to more than 140 countries and regions, including Europe, the United States, Japan and Singapore. Among them, Europe and the United States and Japan account for the absolute share of the export of canned fruits in China.Since 1998, China has faced various trade sanctions in Europe and America. First, the canned mushrooms exported to the US are subject to anti-dumping sanctions. Then, canned canned fruits exported to Europe are temporarily guaranteed by temporary safeguards. This safeguard measure will continue until 2008.It has been proved that the export of canned oranges from China has been strictly controlled by Europe, which means an unfair trade.

    In recent years, high tariffs in Europe and America, new regulations on packaging materials in the EU, new EU food labeling regulations and drug residues in Japan have seriously affected the foreign trade of canned fruits in China.

    High tariffs in Europe and the United States: European and American countries impose high anti-dumping duties on canned fruits and vegetables under the pretext of dumping, resulting in increased export costs; the EU's new regulation on packaging materials: EU implements new regulations on the content of bisphenol epoxy resin, phenolic epoxy resin and ortho phenol epoxy resin in canned fruits, and requires canned food.No bisphenol A epoxy resin and phenolic epoxy resin can be detected. The content of epoxy resin in the phenolic resin must be less than 1ppm. At present, the epoxy phenolic coatings, which are made of epoxy resin and phenolic resin, are used in the coatings of tin making cans in China. It is very likely that these 3 substances can be left in the empty tin cans, and the cans can be exported to the European Union.The European Union's food label new regulation: the European Union requires food labels containing more than 0.9% genetically modified ingredients to be labled. Japanese drug residues stipulate that the Japanese positive list system implements the "provisional standard" and the "0.01ppm standard" for the pesticide residue limits of fruits, which has become the export of China's botanical products.The important constraints of Japan.

    Countermeasures for the development of canned fruit industry in China

    The development of labor intensive canned food: with the impact of market economy, the canned fruit must take the road of product intensive, including the selection of raw materials.

    In the production process to achieve two improvements: first, the canned fruit on the consumer perceptual indicators, to make the fine incomparable.

    Second, improve the rational indicators of canned fruit, including product packaging, safety index, nutritional value and product added value.

    Standardize the industry order: the canned fruit industry standard is imperative, the relevant departments of the state strictly supervise and control, and trade associations correctly guide enterprises to standardize, rationally and scientifically use food additives such as coloring agents and sweeteners, and enterprises pay attention to safety and security in all aspects such as raw materials, processing, marketing and consumption in the production process.Obstacles, reasonable use and proper operation in accordance with the technology, and serious and serious attitude towards any potential safety hazard, put an end to safety problems into the market, so as not to cause harm to consumers.In addition, enterprises consciously abide by the rules and regulations, establish long-term product safety significance, ensure the normal and orderly progress of the market.

    Correctly guide the concept of consumption: in the production process, canned fruits can be sterilized under high pressure conditions. Under the condition of vacuum packaging, the preservative can be added without adding any preservatives. This is a safe and reliable method of food preservation in the world.But in fact, because of the media's partial exposure to fake and inferior cans, and the lack of safety, health, nutrition and other publicity awareness in the canned food industry, consumers can have safety concerns about canned fruits. Therefore, the canned fruit industry must increase publicity for products and gradually eliminate the safety misunderstanding of consumers from canned foods.It is essential to drive the consumption of canned fruit.

    Reduce production costs: the key to reduce production costs is to strengthen the management of raw materials, to solve the problem of raw materials planting and management lag processing.At present, fruit raw materials are generally small-scale farming mode, which is obviously a big gap with modern canned fruit production.

    Therefore, we should gradually improve the varieties of canned materials, improve the quality and scientific management of raw materials, encourage and support powerful enterprises to develop their own raw material bases, ensure the quantity and quality of raw materials, enhance the variety research, raise the planting level and strengthen the safety management of raw materials.

    Canned brand strategy: at present, China's canned industry exports mainly OEM processing, canned brand in domestic and foreign market visibility is not high, lack of independent brands become common problems in the industry.Therefore, each canned fruit enterprise should actively create its own brand, implement the brand strategy, and improve its comprehensive competitiveness at home and abroad.

    The demand for canned fruits in China is not strong: at present, China's exports of canned goods are mainly, and the domestic consumer market is lagging behind. Because of the lack of strong brands in domestic cans and weak awareness of publicity, there are many misunderstandings among consumers, resulting in less than 1000 grams of canned per capita consumption per person per year, while in the United States, consumption per capita is 90 kilograms per year, and Japan's consumption is 23.Kilogram, there is still a lot of market space for canned fruit in our country.

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